The company was founded by Corrado and Solidea Corsini in 1921. “Ever since the beginning, our enterprise has followed the old tradition of many bakeries of preparing sweet pastries in the hot oven after having baked bread,” explains Ubaldo Corsini, president of Corsini and part of the second generation of the entrepreneurial family. “By 1968, the production of sweet bakery products had grown to a level that the baking of bread was abandoned.”
The company’s continuous development made it necessary to move to larger premises in 1988. “Today, our headquarters covers more than 8,000 m²,” states the president. “Over the years, it has been expanded six times.”
Together with its capable team of 60 employees, Corsini was able to generate turnover of twelve million EUR last year. “Apart from our head office and manufacturing site in Castel Del Piano, we maintain four shops,” says Mr. Corsini. “Two of them are located in Castel Del Piano, one in Grosseto and one in Santa Fiora. A fifth store will soon be opened in Siena.”
The company’s portfolio focuses on sweet Tuscan specialities and provides numerous products for all imaginable tastes. “One of our mainstays is the production of breakfast pastries, for example sweet cookies, brioche and other treats,” explains the president. “Furthermore, we are famous for our cakes, tarts, rolls and Tuscan almond cantuccini. We also manufacture special Christmas or Easter cakes.”
Two year-end favourites are pandoro and panettone. Pandoro – literally ‘golden bread’ – is a sweet yeast bread from Verona. Dusted with sugar, its top resembles the snow-capped Alps in winter. Panettone is a sweet cured bread from Milan that is popular throughout Southern Europe and even South America. Traditionally baked with candied citrus fruits and raisins, Corsini also peps up its panettoni with glaze, chocolate, cherries, apricots or chestnuts. Both specialities can be kept for up to six months.
Needless to say, Corsini also places great emphasis on traditional recipes. “One example is the polendina, a soft cake with chestnut flour in a 400 g package, which makes an ideal present,” states Mr. Corsini. “We are also famous for our panforti in different varieties. Some of our novelties include a range of organic products called Bio Corsini, which is distributed exclusively in Italy, and biscotti in single servings.”
This comprehensive range makes Corsini a much sought-after partner on the domestic and foreign markets. “In Italy, we are only present in Tuscan supermarkets or other large retail chains,” says the president. “In other regions, we decided to offer our products solely in delis or small independent shops. Ever since, we have placed quality above quantity. The same holds true for our foreign trade, which currently sums up to 40%. Core markets abroad are found in Great Britain, for example, where we recently established a distribution company in London by the name of Corsini Bakery UK Ltd. Long-term customer relationships are more important to us than a constant growth of revenues.”
Regular participation in international trade fairs like the ANUGA in Cologne, Germany, and a competent sales team guarantee personal contact with customers, partners and interested parties. The president of Corsini identifies several reasons for the ongoing success of his company.
“We love our work and are passionate about the production of high-quality and tasty products,” explains Mr. Corsini. “Concerning this matter, we also profit from the fact that our complete family, including the third generation, is integrated in the enterprise’s business and takes care of all essential activities. Additionally, our excellent research and development department ensures constant innovations and new perspectives for the time to come.”
In the future, the company strives to create new products to surprise the markets at home and abroad. “We are always on the lookout to manufacture further specialities and other high-class bakery products,” summarizes the president. “A consolidation of our new product lines is also part of our agenda. All in all, a perfectly matched combination of production and marketing processes will vouch for a successful future.”
In this issue: Brouwerij Anders! NV – Pushing the boundaries of Belgian craft beer / Mozart Distillerie Gmbh – Your chocolate moment / Gloria Maris Groupe – Breeding healthy and high-quality fish / Caseificio Longo Srl – The artisan cheese company / Fromagerie Biologique de Vielsalm – Pure nature, pure taste
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